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Embrace The Suck

September 30, 2019 | 0 Comments
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Embrace the suck.

I’ve been submerged in a lot of traditional business tasks that I don’t particularly enjoy doing at all; end of financial year reporting, HR management, and budget forecasting just to name a few.

To put it simply… they suck.

They’ve taken most of my time away from the tasks I really enjoy doing; business development, creating valuable content and marketing.

And to be honest, it’s been a struggle to stay motivated and on track.

However, I’ve chosen to suck it up and put in work. I know where we are going as a company, I know the potential we have, and I understand that this type of often frustrating, tedious & time-consuming groundwork needs to be done in order to allow us to realise that potential.

Just like in the gym; most of us don’t enjoy training our weaker muscle groups when compared to or stronger ones, but we know that if we don’t train them we’ll be out of proportion and our physique will not be as impressive as it could be.

Most of us who compete in physique based sports don’t enjoy doing cardio or dieting, but we know that if we don’t do them we won’t be in our best possible shape come showtime.

Most of us who play performance-based sports don’t enjoy strength and conditioning training when compared to playing the game but we know that if we don’t do it our performance on the field or court won’t be as good as it could be.

And when it comes to relationships, most of us don’t enjoy having the difficult, uncomfortable, hard conversations, but we know that if we don’t have them our relationships are not going to be as strong and fulfilling as they could be.

The late great Ali said “I hated every minute of training, but I said, ‘Don’t quit. Suffer now and live the rest of your life as a champion.’” And even though he knew the training sucked, he chose to do it anyway.

I think the same principle applies to all aspects of life. Sometimes, to get the end result you are after, to realise your true potential in all areas of your life, you’re going to have to choose to do the things that suck.

Understand that.

Embrace the suck.

And get to work.

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