I find social media in the fitness community extremely polarizing. It brings out the very best, but also the very worst, in the industry.
I’ve seen the rapid rise and subsequent rapid fall of more instafamous fitness “celebrities” than I care to remember.
I’ve also had the opportunity to meet most well known social media superstars in the fitness space and I can tell you guys straight up that I can count the genuine ones on one hand.
Social media has, unfortunately, altered the motivations of so many fitness influencers for the worst. Today it’s all about how many likes, followers and views you can get rather than how many people’s lives you improve. It’s all about how much money you can make rather than how many people you can inspire to be better versions of themselves. It’s all about how many filters and airbrushes you can apply to your photos rather than showing people what can be achieved with hard work and dedication.
On the other hand, if it wasn’t for social media a lot of the true icons in the industry wouldn’t have a voice and their truly inspirational messages would fall on deaf ears.
What I’m trying to tell you guys is be careful who you follow. Be careful who you idolize. Be careful whose content you spend your time-consuming. Because a lot of them are full of shit.
Ask yourself; are the fitness influencers you follow actually inspiring you to reach your goals? Are they helping you become a better person? Are they actually contributing positively to your life in a meaningful way?
Or are they just trying to get you to buy their latest ebook, sign up to their cookie-cutter online coaching program, or convince you to buy supplements they’ve never even used themselves?
The ball is in your court. Play the game wisely.