Nature's Best and Isopure were created by two guys named Hal and Ernie. They were inspired by the idea of solving people's problems through nutrition and supplementation. For over 30 years they have been working on their products to make sure that they offer the cleanest, purest and most perfect protein going around. Nature's Best is well-known for their IsoPure, zero/low carb, low fat, rapidly digesting whey protein isolate powder. That's just one example of their products that can really make a difference in your health and fitness goals!